What’s Cltr Hypr?

Is Cltr Hypr some new tech-savvy term? Is it Control Hyper? What is it?

Cltr Hypr, aka CTHP, stands for Cleanse, Treat, Hydrate, and Protect. Sounds mindful, right? But do you know its true purpose?

At Twenty-Seven, CTHP isn’t just a skincare routine—it’s a philosophy. This simple yet effective approach ensures your skincare delivers real results through a science-backed order of application.

Why Follow the CTHP Order?

In skincare, the CTHP order is a widely recommended method for applying products effectively and efficiently. The sequence optimises absorption, enhances the efficacy of active ingredients, and ensures proper hydration and protection for your skin.

The principle is simple: Apply products from thinnest to thickest consistency. For example, serum (lighter) should come before moisturiser (thicker), and sunscreen (thickest) should always be the final step.

If the products in the initial steps of your skincare routine are thicker than the ones that are used in the end then you could face issues like delays in achieving desired results, lesser absorption and longer pauses in between the steps. 

Here’s a breakdown of the CTHP skincare routine:

Cleanse:
Cleansing is the essential first step in the routine. It removes dirt, oil, sweat, makeup, and environmental pollutants that accumulate on your skin throughout the day. This step prepares your skin to better absorb the following products, enhancing their effectiveness. Products in this category include cleansers, face washes, exfoliators, and makeup removers.

Treat:
The treatment step includes products like serums, toners, and other targeted treatments. These products contain active ingredients such as retinol, vitamin C, AHAs/BHAs, peptides, or niacinamide. They address specific skin concerns, including acne, hyperpigmentation, fine lines, and more, helping to treat your skin more precisely.

Hydrate:
Hydration is crucial for maintaining a healthy skin barrier and texture. This step focuses on replenishing and locking in moisture, preventing water loss. Moisturisers, gels, and other hydrating products help balance the skin’s moisture levels. Some of these products also contain humectants (like glycerin or hyaluronic acid) that draw water into the skin, while occlusives (like petroleum jelly) seal in that moisture to keep your skin hydrated.

Protect:
The final step in your skincare routine is protection, and this is where the sunscreen comes in. Sunscreen shields your skin from harmful UV rays that cause premature aging, and sunburn, and increase the risk of skin cancer. It also helps protect your skin from environmental damage, which can break down the skin barrier and undo all the benefits you've gained from your skincare routine.

Once you've completed these steps, your skin is well-protected, allowing you to confidently apply makeup without worrying about damaging your skin.

By following the CTHP order: Cleanse, Treat, Hydrate, Protect, you optimise the effectiveness of your skincare routine. This ensures that each product penetrates the skin effectively, providing hydration, nourishment, and protection. Additionally, applying products from lightest to heaviest ensures better absorption, prevents product build-up, and supports the long-term health of your skin.

Remember, consistency is key, and by embracing this science-backed approach, you’re giving your skin the care it truly deserves. So, why not start your skincare journey with CTHP today and unlock your skin’s full potential?