Black Friday, Decoded

Why Brands (and Shoppers) Love the Madness

Every November, inboxes explode, carts fill up, and everyone’s chasing that one perfect deal. It’s that time of year again - Black Friday.

What started as a post-Thanksgiving shopping spree in the U.S. has now become a worldwide retail ritual. From high-street fashion to skincare shelves, it’s the day brands go big, and shoppers go bigger. But what makes Black Friday such a phenomenon? And why do brands (and consumers) fall for it every single year? Let’s decode.

Where It All Began

The term “Black Friday” first popped up in the 1960s in Philadelphia, used to describe the chaos that followed Thanksgiving - streets packed, stores overflowing, traffic everywhere. Retailers eventually embraced the name, turning the “black” from negative to positive. It started representing the day their sales numbers finally moved out of the red (loss) and into the black (profit).

Since then, it’s gone from a one-day U.S. shopping event to a global retail moment - one that even brands in India now celebrate with as much enthusiasm as anywhere else.

Why Brands Go Crazy

For brands, Black Friday isn’t just about discounts. It’s a powerful marketing moment - a chance to:

• Clear inventory before the year ends.

• Welcome new customers who might stay for the long run.

• Reward loyal ones with exclusive offers.

• And most importantly, be part of the global shopping conversation.
  
  

It’s not just about slashing prices - it’s about sparking excitement. The competition is fierce, and the goal is simple: to turn noise into connection, and deals into discovery.

Why Shoppers Love It

Black Friday taps into something deeper than just bargain-hunting - it’s about emotion.
There’s a thrill in catching a deal before it’s gone, that small rush when you finally get what’s been sitting in your wishlist for months. It’s that perfect mix of urgency, joy, and reward.

It’s not just shopping - it’s winning.

The Modern Black Friday

Today, Black Friday has evolved far beyond “biggest sale of the year.” The best brands use it not just to sell, but to create an experience - something that feels personal, rewarding, and worth remembering.

It’s no longer about impulse; it’s about intention. Choosing quality, investing in what lasts, and feeling good about it.

That’s how we see it at Twenty-Seven - a moment to make skincare exciting yet thoughtful. Because when a deal feels good and does good for your skin, that’s a win-win.

So, what’s our Black Friday deal?

Let’s just say - it’s our coolest one so far!

Shop our bestseller at just ₹999,
and a 4x-worth freebie awaits you!

Offer valid only on first 100 orders. Check out now!