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The world has too many skincare brands offering the placebo effect. But it needed the one that worked. Hence we...

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Skincare Essentials

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Cleanser for oily and combination skin

Cleanse

serum with ceramides, peptides and hyaluronic acid

Treat

LOOK GOOD | FEEL GOOD

Skincare Guide

How to Build a Skincare Routine for Oily and Combination Skin

How to Build a Skincare Routine for Oily and Combination Skin

Managing oily and combination skin can be tricky, but the right skincare routine can make a world of difference. Whether you’re battling excess shine, clogged pores, or balancing dry and oily zones, a step-by-step routine tailored to your skin type...

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The Benefits of a Multifunctional Serum

The Benefits of a Multifunctional Serum

Why Settle for Less When Your Skin Deserves It All? Imagine waking up to skin that feels hydrated, smooth, and radiant—all thanks to one single product. If you’ve ever felt overwhelmed by the number of products in your skincare routine,...

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Niacinamide - A Skincare Must Have!

Niacinamide - A Skincare Must Have!

Niacinamide is one of the popular ingredients, used in multiple skincare products, that gained fame in the last 5 years and is still renowned for its amazing properties. Niacinamide is a water-soluble vitamin that's often found in skin care products like...

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What’s Cltr Hypr?

What’s Cltr Hypr?

Is Cltr Hypr some new tech-savvy term? Is it Control Hyper? What is it? Cltr Hypr, aka CTHP, stands for Cleanse, Treat, Hydrate, and Protect. Sounds mindful, right? But do you know its true purpose? At Twenty-Seven, CTHP isn’t just...

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PUMP V/S DROPPER

PUMP V/S DROPPER

We often emphasise the importance of active ingredients and their benefits in our skincare products. However, the packaging of these products is equally critical, especially when it comes to serums, which are packed with potent, often expensive, ingredients. 

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Skin Purging - Part 2

Skin Purging - Part 2

Yes, skin purging is a rough patch, but it’s also a sign that your skincare products are working. After this phase, many find that their skin is clearer, smoother, and more radiant than before. So, hang in there! The journey to glowing skin isn’t always smooth, but it’s worth the ride.

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Skin Purging, Acne, Breakouts, Pimples

Skin Purging - Part 1

It’s a temporary, yet disheartening phase where your skin is adjusting to the new product and expelling all the gunk trapped below the surface. While it seems counterintuitive, this process is your skin's way of clearing out the old to make way for the new.

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Facial Cleanser/ Face wash with salicylic acid, glycolic acid and niacinamide

All About Facial Cleansing, AHA and BHA

Unlock the Secret to Radiant Skin: The Essential Guide to Facial Cleansing Why Facial Cleansing is Crucial? Cleansing is the foundation of a successful skincare routine. It’s not just about removing makeup or daily grime—it's about preparing your skin to...

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Best skin care routines

What is self-care?

Self care is about taking time to support our mental, emotional, spiritual, and physical health. Good self care is important to improve your mood and reduce anxiety. It’s also key to having healthy relationships with family, friends, colleagues and most importantly, ourselves!

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